Less than a decade ago, it seemed to become a trend to create “passive” income and outsource everything and go live on a beach while the money piled up in your bank account.
The idea seemed to be that doing less work is good, and automation is the way to go.
I too became lured by that dream for a little while, so I don’t judge anyone who goes down that path.
But I’m here to say that there’s another way: doing things yourself, and really caring about the work you do.
This is the way of the old craftsman who spends days, even weeks, working on a single piece because he wants to create something useful, beautiful, and meaningful. Not mass produced, not factory made, not mindlessly manufactured and consumed. Something to enrich your life.
This is the way of the writer who pours her soul into a novel, not to crank out a best-seller every year but to change the way someone sees the world.
This is the way of anyone who works at a company not just to clock in and get a paycheck, but to make a contribution, to do work he’s proud of, to create something powerful in the world.